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gbog | 8 years ago

North Korea is a good inverting mirror of our modern societies, and there is always something of inspiration in the diametrically opposite. I, for one, would welcome a brandless packaging of most products, where a pack of coffee would just be a dark brown folded paper with "coffee" written on it. Same with sugar, yogurt, butter, etc. We are brainwashed into believing that sugar X is different from sugar Y but it is the same thing with different packaging, often produced in the same lines in the same factories.

Muji is a successful Japanese brandless shop where I get my clothes. We have generics drugs that are less expensive. I think a brandless Walmart would be successful too, for those who refuse to be brainwashed.

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FabHK|8 years ago

> brandless packaging

I stayed in Yanggakdo International Hotel on Yanggak Island in the river Taedong in Pyongyang on a tour, and there were two restaurants, and they were called "Restaurant 1" and "Restaurant 2". I found that quite refreshing.

bane|8 years ago

Where they any different or just overflow?

sjellis|8 years ago

"Muji is a successful Japanese brandless shop where I get my clothes. We have generics drugs that are less expensive. I think a brandless Walmart would be successful too, for those who refuse to be brainwashed."

This is one of the appeals of Marks & Spencer, who are one of the last survivors of the old British department stores. They sell clothes and food, all almost entirely their own-brand products, which are not cheap but are good quality. You can go into an M&S and buy essentials just by collecting the things on your list, without ever having to choose between brands.

rtpg|8 years ago

Muji is a pretty fun case in irony. No brand markings but super obvious that things come from it due to its unique style.

kakwa_|8 years ago

I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/generic in term of packaging.

Here is the label of the tin I ate yesterday for example:

https://image.ibb.co/kCxA0b/IMG_20171008_094309.jpg

no product name, just the composition of it.

Even the color are meant to associate to the composition (green -> little peas, pink/red -> bacon, white -> onions, orange -> carrots).

And a realistic photo of what to expect.

inferiorhuman|8 years ago

> I don't know if it's the case in other countries, but in France, most supermarket chains have their own "budget" brand which are generally quite explicit/generic in term of packaging.

Very common in the United States as stores don't license the brand names and so have to come up with a non-trademarked name.

fiblye|8 years ago

The ironic thing about Muji is everything I come across there costs 50-100% more than branded products I see elsewhere. Single serving packets of curry for 800 yen? Basic shirts for 3000 yen? No thanks.

gbog|8 years ago

I live in Beijing and there, for the few I know (because I never shop elsewhere), clothes in Muji are good quality, simple functional design, and relatively cheap.

someguydave|8 years ago

This is still a thing in U.S. grocery stores, it's just that they have "store brand" generic products. For instance in Costco they sell "Kirkland brand". These generics are usually a good deal in terms of quality for price.