Shopping cart optimization is one of the most often ignored area for small-to-mid sized ecommerce businesses.
This is a brilliant, simple solution - there are several "AI" cart abandon programs such as Upsellit.com, and other live-chat solutions, but Olark's inclusion of user data, cart value, and simple IM integration will make a big difference.
I'm 100% going to test this, and will report back about conversion results vs. other live chat or AI tools.
I worked on a team that developed one of the automated chat bot retention systems. Thanks for quoting "AI", as ours was really crude, but at the same level of other offerings. If memory serves, we cycled through basic pattern matches on normalized words to spit out canned replies and coupon codes to catch people leaving a landing page.
This is another one of those things that you'd figure people would hate and be annoyed by, but actually ends up being really effective. A company like ThinkGeek probably couldn't leverage it, but someone running a CPA weight loss offer definitely could. In a large way.
Most shopping carts are abandoned because the buyer just wanted to see how much a purchase actually costs. Factoring in shipping, taxes, and possibly shadily hidden fees.
"All set to go with your purchase Mr. Smith?"
"Nah, I was just testing ... =) [close tab]"
The fact they went through that exercise demonstrates that there is some interest, however. With retention systems, you have the opportunity to save a sale with a time-limited coupon code, for those that may be bouncing because of the price or because they wish to return later (which likely won't happen). For certain types of products, this is really effective.
aresant|15 years ago
This is a brilliant, simple solution - there are several "AI" cart abandon programs such as Upsellit.com, and other live-chat solutions, but Olark's inclusion of user data, cart value, and simple IM integration will make a big difference.
I'm 100% going to test this, and will report back about conversion results vs. other live chat or AI tools.
datasink|15 years ago
This is another one of those things that you'd figure people would hate and be annoyed by, but actually ends up being really effective. A company like ThinkGeek probably couldn't leverage it, but someone running a CPA weight loss offer definitely could. In a large way.
apsurd|15 years ago
datasink|15 years ago