[blrgeek]

For splitting Facebook into face babies, look at p&l lines, geographic lines, what could become api boundaries,different apps, and different apps within fb wall.

So one and more of

WhatsApp vs Instagram vs fb vs messenger

FB video vs FB ads vs fb news

FB EU vs US vs India vs...

FB identity vs fb communication vs fb ads

There was no precursor to regulating standard oil in the last century, and no precursor to regulating Google, FB, Amazon, this century.

Doesn't mean it's not warranted.