I'll add my anecdote: my family and I visited friends in California this past summer for vacation. We visited the local Fry's and I saw these and picked up a pair. Our friends' oldest son was mildly interested, but didn't see the appeal. We looked at the peripherals on the boards and decided to make a remote sensing thermometer that we'd put in the freezer. Literally 15 minutes later, we had built working code in the block editor for both components (the broadcasting thermometer, sending the latest temperature once a second, and the receiver which showed the data) We popped it in the freezer and watched as the temperature slowly creeped down to below freezing. He was amazed that we could build something like that so quickly. Our friends went out and purchased their own micro:bits the next day :)
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