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N.Y. Times Scales Back Free Articles to Get More Subscribers

44 points| artsandsci | 8 years ago |bloomberg.com

88 comments

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[+] concam|8 years ago|reply
We desperately need the continued work of serious investigative journalism outfits. Even the existence of organizations able (willing?) to report fact-checked stories held to a high editorial standard seems tenuous. These businesses are not a public service but in my estimation all Americans benefit from an independent fourth estate.

If you read NYT articles with any regularity I strongly urge you to subscribe. For me the cost of a digital subscription is trivial relative to the value I get from it.

[+] noncoml|8 years ago|reply
Subscriptions is not the solution. It's an old model that doesn't work anymore.

What we need is micropayments.

[+] rblatz|8 years ago|reply
So I've been debating subscribing to the NYT, but the sheer number of options has delayed me from doing it. My wife and I both love crosswords and would love to get access to the crosswords, and I'd like to get a subscription to support journalism. Last time I looked it wasn't really clear to me which subscription(s) I should get so I delayed the choice.

Now I find myself actively avoiding most NYT links because I want to "save them" for the stories I'm really interested in which means in general I almost never click on a NYT link anymore. So now I'm wondering if I should even bother subscribing. This seems like it will make me even less likely to subscribe, especially since I don't want to reward this business tactic.

[+] rm999|8 years ago|reply
I just signed up for the nytimes a couple days ago, and was exactly in the same position (I wanted articles + crosswords for myself and my SO). You want All Access which gets you two accounts with full access including crosswords (including mobile app). For the first year it's 8 dollars a month all-in, which seems like a pretty amazing deal. I think this may be a temporary sale.

https://www.nytimes.com/subscription/multiproduct/lp8XKUR.ht...

[+] nrhk|8 years ago|reply
In my opinion, journalistic integrity is more important than ever and I'll gladly pay for quality instead of being swamped with clickbait.

I don't want my journalist to be beholden to advertisers instead of trying to provide the most truthful, unbiased facts to their readers.

[+] kyrra|8 years ago|reply
I got a WSJ subscription a year ago and have really enjoyed it. Specifically I've enjoyed the paper version of the paper. Online news sites are too easy (maybe just how I've been conditioned) to glance over headlines and only read the stuff I'm interested in. With the paper version I find myself reading news stories I would have otherwise ignored.

Having a curated set of articles that a physical paper gives you is nice. There are ways this can be done with digital news sources as well, but the different medium has worked out for me to help broaden the topics I read.

[+] notyourday|8 years ago|reply
"open in incognito window"
[+] lars_francke|8 years ago|reply
If you're thinking about subscribing and you want to save some money just cancel. I've been subscribed for a month and this is the result: https://imgur.com/fHETGuW (that's been going on for three months or so).

I found the app hard to use. I think the problem I had with it was that it wasn't clear to me which articles are new and which are old. But I'm not sure anymore.

[+] no_protocol|8 years ago|reply
I haven't reviewed the policy recently, but I believe the digital crossword subscription is totally separate from the digital news subscription. So if you are more interested in the crossword, you can subscribe to just that without subscribing to news. And if you did subscribe to just news, it wouldn't come with the digital crossword.
[+] lostlogin|8 years ago|reply
It’s a pity there isn’t a model like music has (bet no one has ever said that before).

A subscription service which divvys out my subscription fee to the authors (or papers?) that published the stories I read. Search by region, topic, author, paper etc. I’d pay more than I pay for Spotify and I currently pay zero for news.

[+] matrix|8 years ago|reply
I'll subscribe to the NYT again when they stop requiring you to phone them to unsubscribe.

I was a previous subscriber, and when I wanted to unsubscribe, I discovered there was no way to do it online. This is, of course, an intentional move to make it hard to unsubscribe.

My advice to the NYT: learn from Netflix.

[+] josephorjoe|8 years ago|reply
I recently cancelled two subscriptions I had started online and had to call for both of them.

One was moderately annoying as the call center menu hid the ‘unsubscribe’ option about five layers deep, although once I found it I had a brief and reasonably efficient conversation to sort things out.

For the other subscription, I had an absolutely painful discussion with a woman on another continent who kept pretending to misunderstand me and offering to “suspend” my subscription for two months.

After several attempts to be reasonable and being treated like a fool, I had to raise my voice and express some anger before she suddenly became able to understand me. :(

Any future subscriptions of mine will be through a trusted third party like amazon or only with services that have proven they don’t suck at customer service.

[+] sg47|8 years ago|reply
100 times over. Same with The Economist. No more subscriptions if I cannot unsubscribe when I want.
[+] ambirex|8 years ago|reply
Don't subscribe from their website, but from their app. You can cancel on your phone without having to call them.
[+] tetrazine|8 years ago|reply
This move seems to betray a lack of nuance in understanding of readers by the NYT. To be clear, I find the idea of paying for journalism and news media, in combination with or instead of ad support, to be compelling and important. However, I think it is also important to recognize the pragmatic value of the decision to offer free content, when this is the norm on the internet.

The NYT has lost a great deal of trust from it's readers in recent years, including those of various political and social leanings. Many opposed to the growth of populist, right-wing movements in the US (and to a degree abroad) see the NYT as emblematic of a news media more interested in humanistically profiling far-right extremists, including self-avowed white nationalists, than in highlighting their evils. They also find the NYT to be a major nexus of sensationalist coverage of the Trump presidential campaign and administration, distracting from balanced and substantial coverage of the race in favor of an obsession with email scandals and essentially unimportant (but amusing or provocative) actions by Trump and his entourage. On the other side of the American political divide, many have found the 'failing' NYT to be unrepresentative of their experiences as Americans, and have begun to dismiss it's coverage as partisan and often distorted. The paper's attempts to introduce balanced coverage, especially in the editorial pages, has been met with vitriol from both liberals and conservatives. Outside of partisan politics, coverage of issues like the Las Vegas massacre have been criticized by many as sensationalizing the attack and encouraging copycats, including by academics. When the most venerated news institution in the United States cannot heed what is increasingly accepted in academia and abroad as responsible reporting procedures for mass attacks, it is concerning.

Journalism need not be free to consumers, and I personally believe it would be better off as a directly subscribed medium with little to no ad support. But this does not seem an appropriate or strategic time for a newspaper that desperately needs to rebuild its trust with readers (especially with young millennials) to ask for more subscription dollars. I have heard of many people who have cancelled or allowed to lapse subscriptions to the NYT (subscriptions I was surprised to learn they had) over the issues I've mentioned. Subscription volume may be up, but I suspect deeper trends in subscriber and nonsubscriber perceptions are at work and this change will damage the NYT in the long run. Of course, this is a fragile time for news media, especially print, and it is not surprising to see a paper opting for short-term earnings.

[+] Chaebixi|8 years ago|reply
> Many opposed to the growth of populist, right-wing movements in the US (and to a degree abroad) see the NYT as emblematic of a news media more interested in humanistically profiling far-right extremists, including self-avowed white nationalists, than in highlighting their evils.

Many opposed to the growth of populist, right-wing movements in the US would like their newspapers to provide reporting and understanding, which can include "humanistic profiles" of people we don't like. The last thing I want from journalism (outside the opinion pages) are stories selected to highlight or build support for a particular opinion, as justified as that opinion may be.

> On the other side of the American political divide, many have found the 'failing' NYT to be unrepresentative of their experiences as Americans, and have begun to dismiss it's coverage as partisan and often distorted. The paper's attempts to introduce balanced coverage, especially in the editorial pages, has been met with vitriol from both liberals and conservatives.

IIRC, the NYT has long been regarded the voice of liberal orthodoxy. Any attempts change that (if they are in fact happening) are going to be painful but also needed and welcome (by me at least).

[+] forapurpose|8 years ago|reply
> The NYT has lost a great deal of trust from it's readers in recent years

We need some evidence of the level of trust and its change over time. I've read such things about the NY Times since I first learned of its existence. It seems to be the nature of journalism, telling people uncomfortable, undesirable things about red-hot issues.

[+] nasredin|8 years ago|reply
>On the other side of the American political divide, many have found the 'failing' NYT to be unrepresentative of their experiences as Americans, and have begun to dismiss it's coverage as partisan and often distorted.

Americans are now the most divided along party lines since 1990s.

http://www.people-press.org/2017/10/05/1-partisan-divides-ov...

I think NYT are just mirroring the reality. Hiring climate change deniers as columnists, profiling neo-nazis while at the same time actually doing their job WRT Trump (compare to the Iraq War and sensational Judy Miller headlines).

> They also find the NYT to be a major nexus of sensationalist coverage of the Trump presidential campaign and administration, distracting from balanced and substantial coverage of the race in favor of an obsession with email scandals and essentially unimportant (but amusing or provocative) actions by Trump and his entourage.

Disagree. I think they are just covering the reality and sometimes go to the absurd length to remain "impartial" and give all sides to the story, no matter how ridiculous they are.

---

I agree with you WRT covering mass shootings, but perhaps it's bigger problem than journalism, so that's why it never changes. If it bleeds, it leads.

Mandatory plug for Charlie Brooker

How to cover mass shootings

https://m.youtube.com/watch?v=G2o1V4lX_g4

---

Also I posted this recently WRT Richard Spencer types: they are mostly attention-craving nobodies, so the media is essentially amplifying their message.

https://www.currentaffairs.org/2017/11/lets-just-stop-writin...

[+] jknoepfler|8 years ago|reply
So, if you're a long time reader of the NY Times, clue me in to what sets it apart as a valuable source of information. Respectfully, I don't currently understand what others see in it as an information source.

Look at the front page right now:

Flynn pleads guilty (news, public record - the exception!)

Republicans say they'll pass the tax plan in the Senate (probably a press release or word from a PR office)

Rex Tillerson might be replaced by someone even worse than himself (probably a press release or word from a PR office, posturing)

A meta-regurgitation of sex harassment news (posturing)

Why North Korea's missile is very scary (almost certainly a statement from a public relations office in the SK government, in collaboration with the US government, since it includes a statement about a phone call between the respective heads of state)

A string of variety fluff blog posts (entertainment).

I care about quality journalism, but these articles are mostly posturing/outrage-jockeying or fluff, and what news there is consists in barfing up press releases or statements from public relations offices, spiced up with a little expert vetting from whomever they could get on the phone. It reads like a textbook dystopian "Manufacturing Consent" newspaper.

So, I don't know. I pay for a subscription to a few news outlets (a few of whom are can be just as bad as the NYTimes, such as NPR), but I certainly don't see a reason to pay a premium for name brand news that isn't any more substantive than skimming AP reports off a news feed.

[+] hateful|8 years ago|reply
For me, if I open an article on the Internet and it has as little as a popup asking me to subscribe to an e-mail, I close it and move on.
[+] dawnerd|8 years ago|reply
CNN has taken it to the extreme with a full page takeover when you try to leave
[+] cflewis|8 years ago|reply
As always, Amazon is a big elephant in the room: https://www.amazon.com/The-Washington-Post-Digital-Access/dp...

WaPo is $4 a month for the 50% of US households who have Amazon Prime. That's about a quarter of the price of what NYT is asking for, with a quality and political bent that's fairly similar. NYT can't compete until its on a much closer pricing footing.

[+] aezell|8 years ago|reply
The NYT site and app are VASTLY superior to the Post's. I subscribe to both and find that I turn to the NYT more often because the reading experience is so much better.
[+] davidw|8 years ago|reply
I signed up for that. One of the many frustrating things about recent US politics is that I needed to at all. I was mostly pretty good with The Economist for national news coverage. A few articles every week covering the highlights. Too much is happening too fast for them to keep up these days.
[+] pzone|8 years ago|reply
Although WaPo is a great paper, NYT is still worth twice as much to me. There's nothing else like it.
[+] Lendal|8 years ago|reply
I'm happy to pay for good journalism, but I'm not paying separate subscriptions to every decent newspaper.

If they had some sort of alliance with the Post and the Tribune, or something like that it would be very cool. As it is, I recently signed up for the Washington Post which means I now have to cancel the New York Times. :(

People have money to spend, but you need to offer them some better options than the current model of paying separately for every news outlet.

[+] g09980|8 years ago|reply
> Scoops on the Trump administration’s scandals and sexual-harassment allegations in Hollywood have already contributed to a surge in Times subscriptions

Earlier today HN had the article about Japanese elderly, which was a sad and wonderful read and I highly recommend it. I wish NYT had more of this long-form, thoughtful "teach me something about life elsewhere" reporting, instead of a "what crazy thing did Trump do today" tabloid-ism.

[+] Lavery|8 years ago|reply
If you haven't already, check out the New Yorker. It's a weekly magazine, so obviously not quite the same, but what you're describing is their bread and butter.
[+] aezell|8 years ago|reply
Subscribing to the NYT will get you access to the Magazine and the archive which holds thousands upon thousands of articles that are more like what you describe here.
[+] HelloMcFly|8 years ago|reply
It's often there, it just doesn't hit your Google News feed. The NYT Magazine has a lot of it as well.
[+] aezell|8 years ago|reply
One thing not to miss when you get a subscription to the NYT, Washington Post, WSJ, or other large newspaper/magazine is the access to the archive of articles.

If you like long-form, feature-style articles instead of current events news, there is enough stuff in the NYT archives that you'd never be able to read it all.

[+] zjaffee|8 years ago|reply
Note that a lot of public libraries and universities provide free one day access to the NYTimes, and by using such passes you are supporting the company as there are fees paid when users take advantage of these things.
[+] AceJohnny2|8 years ago|reply
At this point, I'm glad to get away from the abusive ad-supported model and support sources of information I trust directly.

Information wants to be free, but it's not free to gather and vet.

[+] pascalxus|8 years ago|reply
I'd like to do my part and support good journalism and pay for my NYT articles on a per article basis, say 5c-15c per article. They won't let me.

Strictly speaking as a consumer, Am I the only person who doesn't like subscriptions? Do the subset of masses who are willing to pay for journalism really prefer subscriptions over one time use payments? I guess i'm just weird.

[+] Chaebixi|8 years ago|reply
> Strictly speaking as a consumer, Am I the only person who doesn't like subscriptions? Do the subset of masses who are willing to pay for journalism really prefer subscriptions over one time use payments? I guess i'm just weird.

I don't think Americans in general like metering. There's a lot of resistance to data caps and cell phone plans are heading towards being "unlimited." The thing that sucks about one time use payments is that you're either thinking "do I really want to pay for this little action?" all the time or you don't and get surprised by your bill.

Though I wouldn't mind paying $10/month for a subscription that included unlimited access to one major news site and up to $5/month credit for metered access to others. Unfortunately, the realities of competition will prevent that.

[+] cafard|8 years ago|reply
I don't like this. I get the NYT and The Washington Post delivered. My wife reads the NYT on-line quite a bit, I read it only occasionally on-line. With 10 articles per month, I'm fine not logging in. Now, I have to find out our subscriber information.
[+] lnrdgmz|8 years ago|reply
The NY Times paywall has got to be one of the easiest paywalls to bypass. You can either browse its site in private/incognito mode (or using Firefox Focus on mobile), delete a cookie, or disable Javascript on their site (though this isn't ideal when viewing some of their interactive pieces). I wonder if this is a deliberate compromise to ensure that nobody is ever really locked out of their content.
[+] mark-r|8 years ago|reply
Subject to change at any time of course. I used to enjoy the occasional article from WSJ, now I just get annoyed when I see one of their headlines because I know I can't read the article.
[+] oh-kumudo|8 years ago|reply
Good to see ad support media going away. The programmatic publishing model is a failure on many fronts. As the online payment options sought in recent years, back to subscription is a sensible choice and I will happily follow.
[+] corvallis|8 years ago|reply
I’m a subscriber, started at $14 a month, and now I pay about $7 a month after calling to see if they’d let me latch on to a promo rate.

I don’t understand this hostility toward paywalls or paying for a subscription. Just a generation ago, most households paid for newspaper subscriptions, and even some magazines. I am happy to pay for the journalism from what I consider to be a high quality news source. It makes me a better-informed individual.

Many of the users of HN are attempting to monetize a service or product using a subscription model. Yet you don’t want to support a newspaper doing the same thing? Do you feel that the journalism should be free, or free to you? If so, why do you feel that entitlement?

News sources such as WSJ, NYT, Economist provide education and value to individuals and society, and people who earn enough to get a Starbucks on the way to work and go to the gym on the way home (also a subscription model) should not have this level of disdain for the idea of paying for content from a reputable newspaper.

[+] basseq|8 years ago|reply

  Just a generation ago, most households paid for newspaper 
  subscriptions, and even some magazines.
I'm forming this hypothesis on the fly, but I wonder if people had a deep-seeded notion that they were paying for the delivery (the paper, ink, on their doorstep) vs. the content. "I pay for you to bring the news to me" where today, "I come to your forum to hear what's going on."

I'm also wondering if there needs to be more journalism as a public good—or a nonprofit. Not tabloids or 24-hour-newscycle hysteria, but true investigative reporting.

[+] maxxxxx|8 years ago|reply
All these subscriptions are starting to add up so I don't want more. I wonder if they lowered their prices whether they could make up for it by more subscribers. I guess they have run the numbers...
[+] dralley|8 years ago|reply
What we're really missing is an analog to the old "stick a quarter in the machine, get a newspaper" model

Plenty of people would gladly pay a bit of money to get access to a day's news when they want to, without a subscription. But it has to be easy, not "type in all my credit card info to get one paper".

[+] nasredin|8 years ago|reply
I know most of you know this, but...

Deleting cookies will get you another 5 (used to be 10) "free" articles.

Also Guardian US, which is free just with nags and a terrible ADD design is a mediocre alternative.

[+] kkylin|8 years ago|reply
An on-line only subscription is far less than the donation I give to my local NPR affiliate each year. Well worth it.