[annekate]

Depends on the product. Winnie's target demo is millennial parents who are mobile power users, so we knew the apps had to be best-in-class and we were prepared to invest in them.

Not all products need to invest in amazing apps or apps at all, but if you don't have a decent app than ASO and featuring are not going to be available to you. This may or may not be important to your business.