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gauku | 8 years ago
Robert Cialdini, in his famous book - "Psychology of persuasion", talks about an extreme version of such an effect in the case of Fraternities and Hazing where the members of fraternities display a greater commitment and respect towards their respective fraternity even though they might have had to go through a harsh and humiliating initiation process.
In this sense, IKEA effect, "find" effect, "my kid is the best" effect etc can all be traced to a common ancestor phenomena.
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