I believe you're spot on. Training and being used to it is what I'd describe as an unfortunate reality. It reminds me of a few startups that I've seen who've created novels in the format of text message conversations to provide the content of a book in the format we've been trained for. I've definitely felt like my attention span isn't what it used to be when it comes to reading.A large source of power for social media is that it is a 'pushing' force - it constantly is throwing notifications and other stimuli at you.
A book, on the other hand, does not share that same strength in power. But it has gotten better in pushing (i.e. Goodreads, Kindle, etc.).
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