[mbrookes]

PII (Personally Identifiable Information and its variants) is predominantly a US term. PII is much narrower in scope than Personal Data, as defined by GDPR.

If your tool has broader application than PII, you might want to rethink the name. If it doesn't, you might want to rethink your target market.

I agree that the response is varied.

Disclosure: My employer sells tools for unstrctured data discovery and classification.

[Radim]

Hah, competition? :) Ping me an email, I'm open to a chat how we could help each other… it's a big pie.