[DarkTree]

> “Wait,” I said, “Listen, it’s music. Your product is music. The reason I know that is because if we went out into the street right now and asked a thousand people what Starbucks’ ‘product’ is, they’d all say coffee. Not a single person would say ‘Starbucks’ product is Starbucks.’ Right?”

I whole-heartedly disagree with this. Sure, people might say coffee, but Starbucks' product is really the whole package. The store design, atmosphere, music, employees, drink names, drink combos.. these were all essential in Starbucks' rise. You aren't just buying coffee at Starbucks, you are buying the experience of Starbucks, therefore, that is the product.