Did anyone catch the Emirates videos put together by Casey Neistat? I often wonder if YouTube celebrities will usher in a new form of advertising, where content and marketing are blended into an entertainment experience. The videos were wildly popular and I wonder if this aided significantly in bookings for Emirates flights, thus leading to the $9B order.
rco8786|8 years ago
This goes on all around you, and isn't really a new form of anything. Movies, TV, YouTube, even music all blend marketing and entertainment.