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jlardinois | 8 years ago

Television programming has been profiled and targeted for decades. It just wasn't as granular and accurate as it is on the web.

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IntronExon|8 years ago

While true, that kind of understatement seems calculated to miss the point. FB is targeting the individual, tv targeted entire demographics.

It is a poor comparison.

askafriend|8 years ago

Counterpoint: I'd rather see Ads about things I'm interested in than things I'm not interested in. So by that metric, Facebook is far better than generic Ads I see on TV.