[krisives]

I believe it started with Golang, where Go was already an existing language by a hobbyist - granted nobody was using it kinda lame to steal his name.

[nl]

While I agree with the other two, I remember when Golang came out and no one except the author of the other Go language had ever heard of it.

[visarga]

Go was taken by ancient China before that.

[nielsbot]

maybe the game itself but the name is derived from Japanese, fairly recently