[mikulas_florek]

>But there's no sexism involved here?

I'm only saying a person using good looking woman as an avatar because of a/b testing does not make him sexist.

[aninhumer]

I'm not sure why it matters if they're "a sexist".

Whether they make a decision based on internal biases caused by societal norms, or make a decision by measuring those societal norms directly and responding to them, the decision is still an expression of societal sexism.