[procedural_love]

This article itself may be paid advertising, perhaps by the Finland marketing board. They even mention VisitFinland.com in the final paragraph.

"Science says quiet is good for you."

"Finland is a place that is quiet."

"You should go to Finland."

It's not even subtle but I didn't see it mentioned in these comments at all.

[magic_beans]

If it was a paid ad, it was successful, because now I want to go to Finland.