[aspir]

I dunno, that sounds pretty good honestly. The only info I have on AWS's service is testimonials, so I don't have anything concrete.

The industry we obsessively study/studied was hospitality, where service is literally the differentiator between the "pretty good" and the "absolute best in the world," and we've been pretty meticulous about iterating and building upon our service ecosystem (it's way beyond just one team at this point) like one might do with a software product. Most of our customers, from the small ones in the early days to the huge internet juggernauts we've had the privilege to work with use us as the standard to which all other vendors are measured, sometimes quite literally in a very odd way. So, I don't know if we got lucky with some stinker incumbents, or we stumbled on to something completely different, but we've got a good system in place that's built a pretty solid competitive moat.

I guess if folks on the thread are still reading and interested in replicating this at their startups, my advice is: study elite hospitality and restaurants, not tech. I'm very rarely impressed with the service ecosystem in the tech world, though it happens, but I can learn something massive every day from hospitality.