[ambirex]

Antidotally, I was a fan of Fitbit's focused model and owned several of their middle range devices. I ended up buying an Apple Watch for two reasons (one in FitBit's control and the other not).

1. Connectivity with my iPhone was spotty. I mostly blame the iOS ecosystem for this; long-running apps will sometimes lose connectivity to BLE devices. This would happen even when they are in the background, probably how apps are suspended and resumed.

2. Band quality, at the one year mark they the band would start to fall apart. Fitbit support, for their part, was always easy to get a replacement (usually free). But after the 3rd time, I kinda of felt that I shouldn't have to deal with that every year.

So when Apple announced the waterproof Series 2, it was right around the time my Fitbit was falling apart again. The Apple Watch (expensively) solved my two issue.