[paulmatthijs]

As a bit of counterweight to all these "$5" replies: we paid about €7K for our logo - which is not a lot.

I've been a logo designer myself, waaaay back, and have always known that just having someone designing a pictogram and styling a word is kinda winging it. There's more to it than being good at drawing/sketching/Adobe-doey.

Our logo was a three month process with a branding agency, of which the actual logo design took less than a month to iterate.

The main part is getting straight what the brand represents, who's it for and what the persona of the brand is. You want the designer to really understand what the product/company is about. We couldn't have done this went starting out, since we didn't know all that.

So, if there's a take-away from all this, besides that good logos cost good money, is that you should get your product really straight, before spending money on a logo. Bad or fuzzy product view gets you a bad logo.