[11eleven]

A lot of blog articles out there = fluffy content on topics tangentially related to the product or service.

Instead of blog articles per se, I'd recommend creating high value resource articles on topics people who'd benefit from your app may search for. For example, if you offer a goal progress app, people with interest may search for resources on 'long-term strategies to boost productivity that you won't give up after a few days'.

High value = it should provide a comprehensive breakdown of the topic and cover points the top ranking articles on the same topic don't. This will boost your article's search rankings and help it attract more backlinks and social shares.

You can also offer a PDF download of the resource in exchange for an email address so you can nurture these leads.

Examples of these resource articles:

[1] https://mailshake.com/masterclass/find-email-addresses/

[2] https://artofemails.com/sales-follow-up