[xixi77]

Sure, it might not be general purpose, but the "niche" is really quite large: there aren't too many websites written in Excel, but there aren't many written in C++ either :) I am really not a fan of Excel overuse, but it happens, so I think there must be something about it that makes its programming model attractive to people.

For one, constructs like loops that we have mostly internalized as natural, can look a bit intimidating to non-programmers (they are not found in regular language either though!). Even among fairly experienced coders, for example in statistical programming, people who come from general-purpose coding background sometimes find loops easier to read and write compared to "vectorized" code, and vice versa.

Thinking about it, the way say much Java code is written is not what I would call a linear language either, although that I suspect might be more a result of path dependence and optimizing for "large teams of replaceable programmers".