[tabletiptop]

Are you referring to Facebook like pages? They've been essentially pointless for a while now, since you only get onto your followers feeds if you "boost" a post, money that for a "poor" or "just starting up" new venture is better spent elsewhere.

What they did was genius - encourage everyone to make their Facebook following central to their online marketing strategy, then lock them out unless they cough up.

[em3rgent0rdr]

> since you only get onto your followers feeds if you "boost" a post,

Actually most people and new ventures on Facebook get plenty of buzz without paying a cent. This is done by relying on your friends and getting happy customers to repost stuff from your page, thereby reaching new audiences organically.

[matwood]

I've been told by people who do this sort of thing that an algorithm change in the last 6 mos. or so has made organic buzz much harder to get going on FB without paying.