[rich_archbold]

Hi! I’m Rich, the blog post author.

Thanks for the candid feedback :-)

This blog post is somewhat a written summarization of a 25 -> 30 minute conference tech talk that I gave at SRECON-EU last year. It was a real struggle to figure out what to leave in and what to leave out. I didn’t want to arrive at a blog post that takes 30 mins to read :-) So, I can see how the four armies and battlefield analogy might come across as disjointed or unnecessary. There is definitely some context missing from the blog post that was in the talk.

When I was putting together the original talk, the “four armies and battlefield” framing was something I felt was useful to help illustrate how competitive I feel the modern software business landscape is and thus how important it is that your company has the right engineering strategy to help them “win their own battle” / succeed in your chosen market.

Anyway, thanks again for the feedback, hopefully the above provides a little more insight on why I used the four armies framing.

Rich.