[lbearl]

That's an interesting take. Facebook is basically Television 2.0, with all of the advantages (free entertainment) that come with inherent costs (advertising), and as was pointed out in a sibling, with TV the advertisers didn't have nearly as much information as they do now.

I wonder if the same parallels would be applicable to broadcast vs cable TV? Namely: ad supported (broadcast), versus subscriber supported with additional ads (cable). More broadly I wonder if that is a direction we'll see social networks start moving into, to date, I don't believe any pay-for social network has gotten any real traction.