[bdunn]

Forgive me, but I'm not sure what we're doing that's disingenuous?

If you clicked through after the initial welcome page (that just overviews the tool) that's not a lead gen form. That's exactly what the tool advertises: a questionnaire for deconstructing your funnel value.

In fact, there's zero lead gen until the end – and that's entirely optional. There's no "put in your email address to get your numbers!" – we display it all anonymously. If you put in your email address, we send you an email course.

I'm not sure if you saw the same thing we built, or if I'm misreading your comment?