[jssmith]

> Many researchers are now arguing that we should, more generally, move away from using statistics to make all-or-none decisions and instead use them for "estimation". In other words, instead of asking whether an effect is null or not, we should ask how big the effect is likely to be given the data.

I couldn’t agree more with this statement, and even moreso in a business setting than in research. It’s just so easy to get caught up in statistical significance and lose perspective on practical significance. I’ve found confidence intervals most informative and easy to understand.