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Facebook Has Begun to Rank News Organizations by Trust, Zuckerberg Says

24 points| artsandsci | 7 years ago |buzzfeed.com

41 comments

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[+] jfasi|7 years ago|reply
Just to clarify, are they developing a universal trust ranking for all users or developing a per-user ranking of what sources that user trusts most? The first option is awesome because it'll hide propaganda outlets that are universally mistrusted but masquerade as legitimate news sources, while the second will entrench polarization deeper.
[+] dsfyu404ed|7 years ago|reply
And how will that "universal trust ranking" be determined?

See the problem?

[+] mooneater|7 years ago|reply
"gathered data on how consumers perceive news brands "

Oh great, its a model based on consumer opinion. And we know loads of people trust Fox news.

[+] dsfyu404ed|7 years ago|reply
What Fox News says is as trustworthy as any other mainstream news source.

What stories they cover (or ignore) and what details they include (or omit) are where the bias comes from. Every other news source is the same way.

[+] CryoLogic|7 years ago|reply
I wouldn't label any major news outlets as trustworthy. They all have sensationalist, often outright lying headlines. They all clip parts of conversations and stories to make something sound much worse or better than it actually is. It's not honest in any regards.

How will Facebook, a brand built on dishonesty choose honest sources correctly?

[+] craftyguy|7 years ago|reply
Further, why should a person who build a brand based on dishonesty be trusted to implement a trustworthy way to rank news sources?
[+] MrMember|7 years ago|reply
I found it kind of funny to see the link lead to Buzzfeed. When it comes to trustworthiness in news I'd rank them slightly above Info Wars.
[+] ericst|7 years ago|reply
Disclaimer: haven't been on Facebook for years, mainly because I was pissed at all those stupid games and surveys at the time.

The problem with simply providing a trust appreciation is that you continue to encourage low-value social behaviour. If you want to solve the problem, I think you should try to promote critical thinking.

Why not simply de-advantage the news and concentrate on social aspects? Simply put more emphasis on Original Content created by your "friends", not re-shares (no social added value, as the cost for creation was low) or simple link sharing (same thing, if you don't integrate a small comment or analysis, it has no social added value).

[+] Lionsion|7 years ago|reply
> If you want to solve the problem, I think you should try to promote critical thinking.

I don't think Facebook wants to encourage too much critical thinking, as it's business is to sell an audience to advertisers. If the audience thinks too critically, it's harder to manipulate into doing what's in the interests of FB its advertisers.

> Why not simply de-advantage the news and concentrate on social aspects? Simply put more emphasis on Original Content created by your "friends", not re-shares (no social added value, as the cost for creation was low) or simple link sharing (same thing, if you don't integrate a small comment or analysis, it has no social added value).

They've already done that.

[+] lazzlazzlazz|7 years ago|reply
This is exactly what countless people on Hacker News ("why can't Facebook have some sense of the trustworthiness of a news source") have been demanding for years.

I'm sure we will now hear complaints that Facebook shouldn't be choosing which sources are trustworthy.

[+] na85|7 years ago|reply
My complaint is that Facebook itself is untrustworthy.
[+] creaghpatr|7 years ago|reply
Close, we’ll hear complaints that untrustworthy users are skewing the scores of trustworthy organizations.

Naturally, this will lead to rating user trustworthiness, and filtering untrustworthy people and their untrustworthy views out of your newsfeed.

[+] mtgx|7 years ago|reply
Was that really the consensus? I got the impression it was the opposite. "Fake news" can be used as an excuse to censor certain stories or publications.

The problem was created in the first place by Facebook deciding which stories to rank higher, instead of giving people the stories and posts in chronological order. But it did that very poorly and in a way that could be easily manipulated.

Now they're trying to "fix" that by exerting even more control over the stories - in other words, doubling down on the thing that hasn't worked.

The article already makes me worried about their plans. I've seen some stories recently say that many Trump supporters, for instance, have a tendency to "trust" fake news sources. So according to Facebook's plans, those fake news sources may actually become "trusted" on the platform now, because many people trust them.

Alternatively, just like YouTube, Facebook may "curate" the landscape so much, that only "non-offensive" stories will ever be shown on the platform.

[+] rightbyte|7 years ago|reply
Well, opaque algorithmic censorship might be the worst one.

The algorithm will probably "nerf" small papers with insufficient data and boost big ones. Papers that are controversial in some political camp will get flags and instead people will get food articles and CNN/ABC/Fox etc.

I liked Facebook's old "show stuff in order" (pre 2011?) way more.

[+] scj|7 years ago|reply
I want a feature on Facebook that says "avoid putting anything on my feed that has been seen by 10k+ people."

That would likely include all news.

[+] forgottenpass|7 years ago|reply
> This is exactly what countless people on Hacker News [...] have been demanding for years.

And plenty of us thought it was stupid back then, too.

[+] courtneycouch0|7 years ago|reply
So where will Facebook place itself on this list?
[+] nradov|7 years ago|reply
Facebook doesn't create any news stories themselves.
[+] creaghpatr|7 years ago|reply
Pro-tip: If you unfollow all major and minor news sources on facebook you will encounter no fake news, no real news, and no political commentary that links to a media article.

Totally improved my newsfeed UX though it took a few days to get em all.

[+] mesozoic|7 years ago|reply
And buzzfeed is at the bottom of the rankings?
[+] reflect|7 years ago|reply
perhaps rather than suppressing everything, a "trustworthiness of this news source cannot be verified" tag could be applied to the posts that seem legitimate but have no ranking.
[+] AstralStorm|7 years ago|reply
Shouldn't they rank themselves the lowest then? ;)
[+] heimatau|7 years ago|reply
If only there was a way to remove 'trusted 3rd parties' and allow people to decide for themselves, in a wholesome way that aids the macro-ecosystem.

cough bitcoin cough

[+] sp332|7 years ago|reply
Blockchains are shared global ledgers. If you want an individualized solution, blockchains are the opposite of that.
[+] nradov|7 years ago|reply
Bitcoin is rather bad for the Earth's ecosystem considering the carbon impact of building and operating mining hardware. I don't see anything wholesome about that.