[Steeeve]

For a long time I've been saying that we can do better with online advertising and revenue generation - and that there's a wide open market for the startup providing the solution.

There are a lot of practices that are distasteful that simply don't provide value that overrides their distastefulness.

But quite simply the revenue is there to be had, and nobody is going to venture off in a new direction when you can make easy money doing exactly what everybody else is doing.

The market may shift with GDPR, or it may just shift in europe. Or maybe the market doesn't shift at all, but some company policies change. I think in the end what causes the current incarnation of internet advertising to go away is going to just be a better idea.