[FRex]

I had that "creepy" moment but it was more silly than creepy to me.

I was googling a lot about a certain piece of software (config, how to set this and that up with other things to work together, etc.) and that resulted in me getting ads for it from there on.

I mean yes, the targeting 'worked' - it's a software that interested me at the time, I even own a copy already. Targeted ad money well spent..?

The surgery was successful but the patient died.

[CaptainZapp]

What bugs me even more is booking.com

Case in point: I book a hotel for next weekend in Sapporo and they won't stop pestering me with ads for hotels on said weekend in Sapporo.

Hello! I just booked a hotel and don't need another one!

What seems even more seedy is their emails:

Hello CaptainZapp; Prices just went down in Sapporo!

Which, first, is a lie. I know that because I was in Japan during golden week. And prices are very high and certainly don't get any lower for those days.

Secondly it seems fundamentally unfair towards the hotels that (have to) sign up with them.