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antonp | 7 years ago

Hey thanks for the details, riadd! I wrote a HTML5 browser game in coffeescript several years ago and I share your analysis: I would skip CS and use modern JS for a greenfield project today.

Care to elaborate about the marketing side? How did you manage to get this amount of sales? Did you get any support from Steam on that front? Thanks!

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riadd|7 years ago

We used to work in AAA and after some mediocre experiences with publishers decided to handle marketing and distribution by ourselves this time.

Steam helped us through their huge market share but the general concensus is that with the increased amount of games being released on Steam it is getting harder and harder to make a living there as an average game developer. When we pressed the big publish button on steam, we checked the new releases page immediately after and even in those 2-3 seconds there had passed enough time for our game only to be the second newest game.

The thing that helped us the most was being early and continously on social media. Here's an presentation that we did on the topic. I think it still holds up.

https://docs.google.com/presentation/d/153Rz_TPwZ36HVg9-Mhve...

z3t4|7 years ago

Nice slides! The secret sauce is to start marketing on day one, even if you just have a concept, get it out there, and get people exited about it.