[jochung]

Exactly. They spend all this effort on a font that Joe Average can't tell apart from Arial or Helvetica, and which only a typographer would think is a "distinct typeface" with unique characteristics, seeing as it very closely resembles the existing font they use on this blog.

"We love typography because we see it as a building block for creating meaningful connections around the world." is the kind of word salad that only an art school grad could come up with.

The only substantial point is that they need to support a lot of languages and have readable text for all... So why are they already launching this font with only Latin character support? Because it's a pointless marketing excercise and nobody will care or notice the difference, or the fallback font they'll have included.

This is what happens when you give your design department their own domain name: like birds on the Galapagos islands, they evolve to compete in bizarre and non functional ways, unbothered by external selection pressure.