[qz3]

And how can be a business sustainable in this way?

By not building their entire business around ads and tracking.

[paganel]

People have tried lots of other stuff in the last 10-15 years, it was not sustainable (micro-transactions never took off, subscription-based newspapers are the exception rather than the norm etc). I'm personally fine with newspapers like the LA Times collecting and selling my personal data as long as I can read articles for "free" on their website, I think it's a pretty fair deal.

[kazagistar]

Part of the reason for the failure of those other models is their need to compete with an exploitative ad driven model. When you remove the lowest common denominator, you make it is easier for the market to accomplish something better.

[codedokode]

I might be exaggerating, but you can say the same thing about environment protection laws, anti-slavery laws, worker protection laws etc. They made some businesses unsustainable too.