[bennesvig]

Flying a drone is much easier than most people think (at least drones from DJI or even the GoPro Karma). To not become a commodity, you have to provide something on top of just flying a drone to produce photo/video assets. For example, combining drone flying with storytelling (and ground footage) to create a video with a narrative is much harder, thus lucrative.

[FireBeyond]

Right. A lot of people posting "pro/semi pro" drone footage on YouTube etc., have _really_ got to master the art of "planning a shot", so you don't have jerk-stop-jerk panning, zooming etc. The tools are there, the technique is learned. Just as buying an EOS 1D and some L lenses won't win you photography awards by themselves.