Not sure if you have been to India but the "cash woes" were gone more than a year ago :) Patanjali products are selling well because people like the products and Patanjali doesn't seem to be driven by profit-motives ATM, thus leading to lower prices.
srean|7 years ago
http://www.business-standard.com/article/economy-policy/atms...
https://timesofindia.indiatimes.com/city/hyderabad/atms-run-...