[iamtew]

That's exactly why the GDPR is put in place, to give users transparency and force website to ask the users consent before tracking.

You'll see some sites have quite an extensive menu of opting in to various tracking etc. For example Engadget or TechCrunch have a popup asking you to give consent, or not, before using the website. This is how it should be done.

Then there's other websites that shows you all it's tracking and ask you to just accept, there's no option to refuse, which is against GDPR, as implied consent is no longer valid.

And then you'll have websites like latimes that just goes "fuck it, we'll just block 500 million people in EU instead!"

[mirimir]

Perhaps some major players in the programmatic ad clusterfuck have just thrown their hands up over GDPR.