[jk2323]

"Look at restaurants. A large percentage fail, about a quarter in the first year. But can you think of one restaurant that had really good food and went out of business?"

Yes. In fact I know a shitload of restaurants with excellent food, that went out of business. In the restaurant business your are more in the real estate business than in the food business. Location, Location, Location is everything. And how much you pay for it.

[avs733]

Yeah that bothered me immensely. It is an assumption of 'rational' market/consumer behavior that is extremely and inaccurately reductive.