[jfv]

I've been asking myself this question for over 20 years: who are these people that click on ads anyway?

Ads are inherently going to be the opposite of Google's values, yet Google depends on them for the vast majority of their revenue. They show you some search results in line with their values, and if you can't get to the top of that "intrinsically", you buy ads or SEO. The folks that use that system to exploit the least intelligent win here, and Google takes a share of the profit.

Based on my Google search results in the recent past, Google isn't doing a good job of making sure the "best" websites (by my own value system, of course) make it to the top. I find myself having to go into second and third page results to get legitimate information. I'm seeing pages of medical quackery that "sounds good" but isn't based on science when I try to find diet or exercise advice.

As technology becomes more democratic, more people will use it. That means that the people that spend more time trying to sell you shit are going to win, because they're the ones that are willing to reverse-engineer the algorithm and push stuff up to the top. They add less value to society because they're spending all their time on marketing and promotion.

I wish I knew how to solve this problem. By imposing morals, Google "bites the hand that feeds".