The French has always had an oddly low confidence in the power of the quality of their products. The AOC is not a magic incantation, the "proper" Camenbert has indeed as described survived being mass produced across the world. Now there's an adjustment to the AOC rules to allow pasteurised milk, and behold, there are already people working on a quality-label-scheme that is even more "pure" than the original AOC.
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