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nadc | 7 years ago
Location: London, with regular travel to California (LA/SF).
Senior Designer (UI, UX, Front-End Development) and Team Lead with over a decade of experience.
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I build value through design. I don’t just advocate the user, but also the team that has to build, support and scale the product. Learn more about my ethos & values at: https://nad.is/about
I’ve designed and developed for the web (desktop, mobile, responsive), native apps (desktop/mobile), games and VR/AR. View my portfolio at: https://nad.is/building
As a designer; as I’ve matured I’ve spent an increasing amount of time ‘measuring’ before ‘cutting’. Product-market fit is as important to me as pretty pixels.
I consider user research, clarifying technical requirements, benchmarking competitors, sketches, rapid prototyping, writing product specs etc. to be a part of the design process. Depending on the team and product I can also operate as a Product Manager/PM.
As a team lead I’ve hired, managed and mentored, often remotely.
Outside of core product design I also love product marketing; connecting the dots between users and business requirements. Some ways I’ve made that happen include:
* Designing for growth. Designed & implemented a viral mechanic for a pre-seed startup, increasing sign ups by a large factor. Shortly after the startup was accepted into YC.
* Data-driven design. Improving retention by measuring, tweaking and multivariate testing.
* Content marketing. Writing on-voice, on-product, on-market blog posts and newsletters that organically gain traction where they need to.
Have an interesting mobile, web or Unity project? Let's talk.
Web: https://nad.is
Email: hello [at] nad.is
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