(no title)
mortuus | 15 years ago
Warning flags that come to mind: overuse of large fonts, very long pages with repetition of content within the page, copy clearly designed to sell (with particular emphasis on benefits to you the reader), big red arrows that guide your attention
I consistently warn family members to be wary of claims made by organizations using these tactics. The reason I do that is because they seem to work.
Does anyone have access to data or a link to research on these tactics?
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