I think some smart companies in "third tier" cities are tapping this. There are some hilarious targeted ads I see for an Austin company (HomeAway) that prominently shows the median home price in Austin and a link to their open jobs. Similarly, Duolingo (Pittsburgh-based) put up a billboard in SF advertising the prospect of working in tech AND owning a home: https://venturebeat.com/2018/03/23/duolingo-to-silicon-valle...
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