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tramGG | 7 years ago

"The brand getting the most buzz in the car industry is Tesla. `What’s different about them? No advertising. Innovation in the car industry is not about putting Cindy Crawford in a TV ad. It’s about building a better battery.`"

Advertising has changed. It's no longer on a billboard in your face, but now a virus and fabric of influence in your mind that permeates and multiplies subtly through every medium you consume. Each piece of information collectively assembles inside your brain to fashion and form an opinion. The new science of advertising is figuring out how to put these pieces of the puzzle together so that you organically assemble an opinion on matters favorable to product sellers.

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chairmanwow|7 years ago

You actually make a really interesting point here. Advertising has permeated nearly every segment of media consumption. An interesting example is articles like this, and “reviews” of products that are actually paid adverts where the “reviewers” get kickbacks for every referral that leads to a sale. [1]

[1] https://www.google.com/amp/s/amp.fastcompany.com/3065928/sle...

distances|7 years ago

On the other hand, it's now easier than ever to avoid all marketing in media. In the analog world you couldn't install an adblocker to your newspaper, or purchase a tv subscription without ads, or choose a radio station without ads in between. Now it's all available, and at least my world is almost completely advertisement-free -- except for those paid reviews you mentioned.

acheron|7 years ago

Another example is when discussion forum “comments” have a link to an article, but actually the “commenter” links to an advertising company’s rehosting of the article.

dkraft|7 years ago

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