[notheguyouthink]

> You're correct of course, but I don't really see how this isn't a vacuous observation. Yes clearly our perceptions are at odds, but that has nothing to do with the reality of whether or not they need to be doing that tracking. Obviously they think they need to, or they wouldn't do it. But I think I've laid out a pretty strong argument that they actually don't need to, which leads me to believe that they actually haven't considered it seriously enough to give it a shot.

It most definitely is. But so is the word need, in this context. How would we define what they need to do, and what they don't need to do?

My argument is simply such that, of course they don't need to (by my definition), but nothing will change that unless they see a different, more lucrative offer. Ie, "oh hey, here's 2 million readers who will only read the page in plain html and will pay an extra $20/m". It just seems like a needless argument, as I don't believe there's anything that can change their behavior without us changing ours. Without the market changing.

Rather, I think the solution lies not in them, but in you. In us. To use blockers and filters to such an extreme degree that it's made clear that UX wins here, and they need to provide the UX to retain the customers.

Thus far, we've not done enough to change their "need". If a day comes that they do need to stop tracking us, well, they'll either live or die. But the problem, and solution, lies in us. My 2c.