[kayman]

As someone who has been on both sides of the coin. My take is: Don't make your site for anyone and everyone. Keep a target audience in mind. Most of the time, the person that hires you is usually the target audience.

Don't try to be too cute. For example, I have seen sites/resumes where the whole thing looks like HTML tags. My first impression is "cute" but it makes it hard to read as you try to gather real information.

Most of the time when someone is looking at your site, they are asking themselves: - Who is is this person?

- What do they do?

- How much will it cost me. (Does it look expensive, cheap or reasonable what tier do they fall into. ex: Dominos pizza or Gourmet Pizza)

- Have they done any projects that are similar to what I'm looking to get done.

- Are they competent

- Do they look like someone I enjoy working with. (energy, attitude, views...)