[onceKnowable]

The general public too. Ask any non-nerd if they are aware that by accessing their Gmail account via a third party service, that that service can read their emails. I’m sure that the majority will be freaked out by even the notion that that would be possible. Horrified even.

Then ask them if they understand just how much data Google & Facebook has on their browsing history via cookies, third-party trackers, adboxes & share buttons.

Then ask them if they know that, if they did an ancestry check, their DNA data may soon be shared with their insurance provider?

Then ask them if they know that their credit history was probably leaked to the public via the Equifax hack?

Then ask them if they know that all that data is legally allowed to be used forever with minimal oversight other than what’s mandated by law?

All of the above is obvious to nerds like us but the public at large haven’t got a clue about any of this.