[jadedhacker]

I want to see what some other commentators who are more knowledgeable about the field say. This is a pretty striking attack against a central theory in... Scientific American? Without citing a wealth of evidence with detailed citations? I find the logic of the argument appealing, finding no inborn bias towards gain nor loss outside of what could be derived by reason would be a very nice thing to say about the future of humanity.

I read D. Kahneman's book Thinking Fast and Slow a number of years back and it did present some pretty clear looking graphs demonstrating loss aversion of 2:1 iirc. I've since lost my copy due to a friend's "borrowing". ;) Certain other elements of his book have come into question, including priming. I'm eagerly waiting to see how the cookie crumbles here.

[justamus]

I agree here. The article mentions ideological complacency, but complacency isn't enough to award 2 Nobel prizes. Loss aversion is, to my layman understanding, a well enough established principle that an article like this without some indication of widespread shift in expert opinion isn't going to change my view of it.