[ryantownsend]

One technique I've seen work well for getting bosses to care is showing them how much slower their sites are than their competitors - nobody wants to be worse than their competition.

In SpeedCurve, for just around $8/mo per page/site you can set up daily synthetic checks for the business and its competitors, covering multiple profiles: mobile/3g, tablet/4g, desktop/fibre.

You can use both the metrics (Start Render, SpeedIndex, Hero Paint) [1] and the filmstrip videos to literally show them how they compare side-by-side [2] – this is super-powerful as it's so visual.

Disclaimer: I don't work for SpeedCurve, just a fan of the tool.

[1]: https://speedcurve.com/features/synthetic/#benchmark [2]: https://speedcurve.com/demo/video/?tests=180102_1T_d12fa882f...

[ryantownsend]

> schwinn: were the filmstrips enough to convince them, or did your bosses want to see numbers/stats like how many were dropping off your site for each x-seconds of delay?

There are some great stats on bounce rate / abandonment on WPOStats: https://wpostats.com/

This is my favourite:

> 53% of visits to mobile sites are abandoned after 3 seconds according to research from Google's DoubleClick.

One thing to note, to those stakeholders who are aware of web traffic stats, is that if a site uses client-side analytics (e.g. Google Analytics) and it hasn't loaded the analytics script by the time the user abandons the site, they won't be tracked, so the bounces won't be affected – it'll be like they were never there.

So ultimately, bounce rates in analytics tools can typically be significantly worse than reported when web performance is poor.

[schwinn]

> One technique I've seen work well for getting bosses to care is showing them how much slower their sites are than their competitors - nobody wants to be worse than their competition.

were the filmstrips enough to convince them, or did your bosses want to see numbers/stats like how many were dropping off your site for each x-seconds of delay?