[mortuus]

I bet they're doing better with the ads now that they are asking users if they are relevant. It would be interesting to see some numbers in this area.

Occasionally there are amusing ads on Hulu which I find enhance my viewing experience. Also, the ability to purchase exclusive advertising throughout the show almost guarantees some level of engagement from viewers.

A recent episode contained Microsoft Office 2010 ads which I found to be a little repetitive/annoying and yet I now know _a lot_ more about some of the potential benefits of upgrading.

[hugh3]

Personally as soon as I see an ad I just mute the sound and switch to another tab. The helpful "Your program will resume in N seconds" message tells me how long I have to wait, and I can always skip back if I do happen to miss a few seconds of the actual program.

I suppose some people watch hulu while not sitting with the keyboard and mouse, though, so the ads may reach them.