[ryantownsend]

> schwinn: were the filmstrips enough to convince them, or did your bosses want to see numbers/stats like how many were dropping off your site for each x-seconds of delay?

There are some great stats on bounce rate / abandonment on WPOStats: https://wpostats.com/

This is my favourite:

> 53% of visits to mobile sites are abandoned after 3 seconds according to research from Google's DoubleClick.

One thing to note, to those stakeholders who are aware of web traffic stats, is that if a site uses client-side analytics (e.g. Google Analytics) and it hasn't loaded the analytics script by the time the user abandons the site, they won't be tracked, so the bounces won't be affected – it'll be like they were never there.

So ultimately, bounce rates in analytics tools can typically be significantly worse than reported when web performance is poor.