[mitraraman]

That's a good point -- customers definitely react to our spice levels differently. We use authentic, family recipes so people not used to spice sometimes have a hard time. We're exploring adding a lower spice option for each product, so hopefully soon!

I would also say that food from any region of India is Indian food, and you can further specify what type of Indian food by direction (i.e. South/North) or region (i.e. Gujurati/Rajastani/Tamil).

[landon32]

Assuming you use water-based sauces and mostly pre-ground spices, the easiest way to fix the spice issue would be just to put all of the spicy ingredients in a separate container and let customers add those in at their discretion. For most dishes there's just a few ingredients that are really spicy, and the recipe would probably survive without them.

This way it's a continuum instead of just a binary choice.