[dibstern]

The issue is not focusing on demographics, it’s excluding demographics. The law states you cannot exclude certain demographics. Facebook is allowing that.

Nothing is preventing an atheist from reading a Christian magazine, or some non-expected audience member from reading an ad targeted at a general audience. The problem is when you control the viewers on an individual level, as Facebook does.

[azernik]

Actually, targeting of ads to certain publications is illegal in the field of housing; search for "selective use of advertising media or content" at https://www.hud.gov/sites/documents/DOC_7781.PDF